
WestEnder
April 9, 2009
The bamboo bath towels, vegan-cupcake boutiques, and green architectural innovations that have, for many, come to symbolize environmental sustainability in consumer culture might make it seem as though going “green” is only for the rich and privileged. But the economic and cultural oppressors that buttress a sustainable upper class can be exactly what prevents less affluent communities from moving up, says Majora Carter.
Carter, who was born, raised, and continues to live in South Bronx, one of New York City’s poorest neighbourhoods, founded environmental advocacy group Sustainable South Bronx in 2001, through which she has spent the better part of the decade working to make environmental sustainability a guiding principle toward urban renewal, particularly in impoverished communities such as her own. As a result of her work, which encompasses improving public health and building local economies through developing green jobs, she has received numerous accolades, such as the prestigious MacArthur “Genius” Fellowship, and being named twice by the New York Post as one of the city’s most influential women. She is now president of the Majora Carter Group, a green economic development and consulting firm.
Carter paid a visit to Vancouver last week. On April 2, she was the keynote speaker at Sustainability 2.0, a green living expo presented by the Strathcona Business Improvement Association (BIA). That same day, she spent the afternoon on a walking tour of the Downtown Eastside and Strathcona with Mayor Gregor Robertson, City of Vancouver staff, Strathcona BIA staff, and WE.
When asked about the popular suggestion of a scorched-earth approach to revitalizing Vancouver’s Downtown Eastside — that is, moving people out of the problematic neighbourhood and starting over again — Carter smiles, shakes her head and laughs. “They say the same thing about the Lower Ninth Ward [of New Orleans],” she says. “Hearing stuff like that is just based out of pure ignorance, frankly. The real question is, how do we ensure that the community gets better, and that [residents] are not automatically pushed out to make room for wealthier people? That’s the problem.”
The economic and social plights of poor communities goes hand in hand with environmental degradation, says Carter — a point she’s been working to bring to the forefront of public discussion through Sustainable South Bronx and the Majora Carter Group. For example, the South Bronx sees high rates of childhood obesity, childhood asthma, and generally worse public health than other New York neighbourhoods, partly because of its position as an environmental dumping ground, and other socio-economic factors that drive high crime and poverty rates. For reasons such as this, Carter says, land-use policy and public health must be examined together if history’s mistakes are to be avoided in the future. “We’re a part of an ecosystem — all of us — and it’s not dependent on your race, class, ethnicity, or anything like that,” says Carter. “The development of jobs and, in this day and age, green jobs, is an important step in the right direction to support the quality of life of people, and to really empower them to think about the life of their own community — that they don’t have to move out of it to live in a better one, that they can actually be part of the change that is occurring.”
Getting people involved in greening initiatives such as community gardens, green roofing, and sustainable entrepreneurship is essential to building pride in a community and improving quality of life for those who live in it, Carter says. “You’ll find that the poorer people are, the more disconnected they are, the more likely they are to feel put in a situation where they feel they should be forced out [of a neighbourhood]. If things are changing for the better, they shouldn’t automatically feel as though they’re not going to be there to experience it and enjoy it.”
Members of the Strathcona BIA are working on several initiatives to create a more inclusive community that integrates and validates its intersecting populations of entrepreneurs, artists, and low-income people. Toby Baruzzuol, vice-chair of the Strathcona BIA, is spearheading several community-building projects he hopes will help fulfill his vision for Strathcona’s future. “Rather than saying it’s going to be a business area or a low-income community, we want it to be a unique community that celebrates the diversity that we have here,” he says. “Sustainability is that framework that can really celebrate the environmental, the economic, and the artistic.”
Placing an environmental lens on the Downtown Eastside, a neighbourhood that is often defined by its poverty and large homeless population, can be key to improving the social and economic progress of its residents, says Mayor Robertson. “There’s huge opportunity here in the Downtown Eastside, because there’s been so little attention on the local economy and how it best serves the neighbourhood,” he says. “If we can grow an economy here that’s truly connected and contributing to the community, there’s opportunity created by what others see as chaos and problems.”
Robertson is quick to add that any economic change in the Downtown Eastside must be respectful and inclusive of its residents. “Everyone agrees that there needs to be a profound change — change that serves the community, not just comes in and exploits the community,” he says.
Carter admits that green jobs are not the panacea for all that ails communities like the Downtown Eastside, but they can be a step in the right direction for reducing public-health costs and environmental burdens. “It’s the kind of thing that we’re hoping we’ll see more of, especially now, in this environmental and economic climate,” she says. “If we think about it as an opportunity to develop greener capacities for everybody, then everybody saves and gains, which is a beautiful thing.”
PHOTO: Gregor Robertson and Majora Carter. By Doug Shanks.

